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Attention Healthcare & Pharma Twitter Experts! Lead a TWTRCON Workshop

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"We are looking for experienced, dynamic real-time pros to suggest and lead TWTRCON Workshops at TWTRCON SF 2010," says Tonia Ries, CEO and Founder of Modern Media. The fourth TWTRCON will be held November 18th, 2010, in San Francisco.

"We are really excited about this new part of the TWTRCON program, and are really looking forward to seeing what kinds of topics people suggest.   Our first workshop on Twitter Chats will be led by Angela Dunn, aka @blogbrevity Idea Designer and Digital Consultant — and we want to extend a huge thank you to Angela for helping us to develop the format and structure for the new TWTRCON Workshops," says Tonia.

TWTRCON Workshops are designed to let experienced Twitter business practitioners explore real-time applications, tools and platforms. If you think you have an area of expertise to share, here are the details (read more ...)

Learn About Managing Your Personal and Professional Digital Brand

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Health is Social is presenting its first in a series of Webinars on “Healthcare Social Media: Perspectives in Practice” on Thursday, August 26th, 2010, at 1 pm – 3 pm EST, 10 am – 12 pm PST, 6 pm – 8 pm London. The Webinar will offer four healthcare social media perspectives: 

Angela Dunn, Director of Social Media for Odom Lewis, will present the Professional Development perspective.  She will showcase the many ways communications professionals are managing their personal and professional digital identity, including examples in healthcare and pharma.

Dave deBronkart @ePatientDave– author of Laugh, Sing and Eat Like a Pig, will provide the Patient perspective.

Bryan Vartabedian, MD, FAAP @Doctor_V – is Assistant Professor of Pediatrics at Baylor College of Medicine in Houston, Texas and attending physician at Texas Children’s Hospital, America’s largest children’s hospital, and will present the Provider perspective.

Erin Macartney @emacartney, is public affairs specialist at the Palo Alto Medical Foundation, coordinates the social media program, and is responsible for PAMF’s Facebook and Twitter accounts and online newsroom and will present the Healthcare Organization perspective.

(read more...)

Happy First Birthday #hcsmeu!

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Wishing #hcsmeu a very Happy Birthday! Cannot believe it is already a year since the #hcsmeu Twitter Chat was founded by Andrew Spong (@andrewspong) and Silja Chouquet (@whydotpharma.) Here's to many many more! (See our Facebook tab of Twitter Chats for a list of chats in healthcare and pharma social media. We are adding more.  Please let us know if you have a chat you would like included!)

The Global Social Conversation: You say to-may-to, I say to-mah-to!


You say to-may-to, I say to-mah-to.”  Let’s NOT call the whole thing off!

Last Friday’s #HCSMEU conversation brought up differences regarding healthcare and pharma marketing social conversations in Europe and the U.S, both in style and function.  I have participated in all the healthcare Twitter Chats for over a year now and wanted to share some differences ... (read more...)

The above video is from a series of videos by Aurora Health PR, @aurorahealthpr, entitled, “We Hate Social Media,” which is based on British humor! This video also raised some cultural differences within the EU; if you don’t get it, it is meant to be sarcastic! Neil Crump explains his series to pharma here,  "We Hate Social Media."

Being Social Includes Saying "Thank You"

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Mom told you to share, but she also said to say “please” and “thank you.”

With all the buzz about "influence' in social media, people are forgetting real social media clout is built on "trust."  How trustworthy are you?

At TWTRCON last month, Laura Fitton, aka, @pistachio, stated that “Influence is serving others.” I would add it is also attained by appreciating others.  By responding and showing genuine appreciation to all of your followers, you build trust. (read more...including Siren Interactive on Pharma and Trust)

(Graphic by the|G|™)

Cleveland Clinic in the Community, Farmers' Markets & Social Media

I recently had the pleasure of visiting the Cleveland Clinic Farmers’ Market in Cleveland, Ohio, and speaking with Elizabeth Fiordalis, Director of Community Outreach, about how the Cleveland Clinic is bringing the message and action for healthy living to its community. (read more ... )

Melissa K. Davies Presents "Understanding the Impact of Social Media" at #CBISM

<div style="width:425px" id="__ss_4575309"><strong style="display:block;margin:12px 0 4px">ROF Healthcare Social Media State of the Industry</strong> </object><div style="padding:5px 0 12px">View more presentations from Abigail Manning.</div></div>

Melissa K. Davies' (Return on Focus) slide deck  "Understanding the Impact of Social Media, Why This Matters to Healthcare Marketers" presented at CBI Social Media Conference.

Can Pharma Build a Movement? Passion & the Importance of First Followers

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 Although a lot of experts weighed in at the #FDASM hearings on how pharma can engage in social media, the biggest mistake pharma can make is to lose focus on the passion that drove the development of the pharmaceuticals it is marketing in the first place.
  
In a recent post from Seth Godin entitled, "A sad truth about most traditional b2b marketing," Seth comments: 

"I was at a conference recently where the senior executives spent the entire day talking about profits, market share and growth... they never once mentioned that the pharmaceuticals they were selling were saving lives, or that changes in the product or its pricing could reduce side effects or the load on the patient and her doctor."

The above 3-minute video from Derek Sivers, "Leadership Lessons from Dancing Guy," demonstrates how a passionate individual successfully engages the all important first and second followers that ultimately start a movement, "The first follower transforms a lone nut into a leader." The second follower is a turning point. 

If you want to start a movement and build a community through social media, it is important to treat your first followers as equals and remember why you started dancing in the first place. 

MediaFunnel: THE Content Curation Tool for Twitter and Facebook

I first met the charming Andreas Wilkens, Co-Founder of MediaFunnel (formerly TweetFunnel) last year at TWTRCON in SanFrancisco and was immediately impressed with the content curation feature of his tool.  MediaFunnel is a Twitter and  Facebook management tool that has been consistently evolving over the past year, adding more interesting features and functionality.  MediaFunnel allows businesses to better coordinate and manage their social media presence on Twitter and Facebook.  It enables greater collaboration with teams throughout an enterprise, provides brand monitoring as part of the dashboard, and even allows outside guests or fans to contribute via SMS.

Media Funnel was at TWTRCON in New York City, June 14th, showing off their new ROI calculator set to debut in the next two weeks.  A video demonstration of MediaFunnel's new ROI functionality can be seen in the video demo above. As part of the ROI tool, MediaFunnel will be integrating Klout True Reach measurement.

The most interesting thing about MediaFunnel is that it allows anyone across an enterprise to contribute content that can be reviewed, edited and then disseminated to your community via Twitter or Facebook.  MediaFunnel moves content curation beyond the social media team and extends reach to everyone within your organization and even outside your organization with their new guest posting feature. Contributors are assigned varying degrees of editorial control including "contributors," "publishers" and "administrators." Contributors do NOT even need to be on Twitter or Facebook, they can email or text a suggested tweet or status update! Imagine a tool something like Yammer and Twitter with Social Mention and SMS.

Some examples of how MediaFunnel can be used in the healthcare industry include:
  • For pharma, the ability to move real-time news, gather internal information and provide feedback, for example, about a drug recall, are extraordinary.
  • For hospitals, you can engage a physician about their individual specialty instantly and provide your community with quality, real-time information.
  • For healthcare communications or public relations agencies, the ability to gather and manage content on various accounts simultaneously is a super benefit.
Brand monitoring built in to the dashboard of MediaFunnel allows you to see the conversations happening around your brand as well as business intelligence in your industry.  You can then immediately provide feedback to your community via Twitter and/or Facebook.

Currently, the best part is Media Funnel has been a free tool that will be evolving into a reasonably priced subscriber model. It is beneficial for a small company as well as a large enterprise, even integrating with salesforce.com.  Check it out to fully realize MediaFunnel's benefits for your own organization and watch the quality of your community engagement grow.

 

TWTRCON Conference Today in NYC - Twitter Tips for Business

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At TWTRCON in NYC today, a Twitter Conference for Business, follow hashtag #TWTRCON & @odomlewis for Twitter Tips! 

Met @LizaSisler  who has an even bigger smile in person. Lisa was the winner of our June "FAN"tastic First Friday contest on Facebook for a FREE TWTRCON conference pass. "It's great to be here at TWTRCON conference and finally meet Angela from Odom Lewis in real life!" says Liza.  Great to meet you, too!

Pictured is @Pistachio from oneforty.com giving advice on Twitter Manners, "Influence is serving others."  Also says 140,000 API applications for Twitter, 30,000 of which have been active in the last four months. Wow!